The NYU job fair was an education in marketing give-aways for me. I didn't expect the TP to be something people would want to take home with them. In fact some even asked for bags - too embarassed to be carrying around a roll of TP. This served as the basis for the next give-away.
Lego, the popular toymaker created software called Lego Digital Designer - in essence AutoCAD for Lego models. Users are allowed to select individual Lego bricks and position them in space to construct a model. As it's created, the program keeps a running total of the cost of the model. Upon completion, the program uploads the model to the Lego website which sends you a bill for the bricks, and a week later, a package arrives in the mail with exactly the pieces needed to build the model. This program would have been a dream to my 10 year-old self.
The cost of the business card holder was $7.33. We bought small plastic tube-like containers to hold the pieces of the set, and created our own Lego-style pictures-only instructions for assembling the piece. In addition a company business card was included in the package.
In order to customize it, we had stickers created that fit on a key block on the front, and the mini-figure's torso. The goal was to make it look as though he was wearing a company t-shirt.
In all, 150 of them were created, and were only used once, given away at a charity event at the Lake Mahopac Country Club in 2008.
It should be noted that Lego does not in anyway endorse this.
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| The packaging, the pieces, and the completed model. |
